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Digital Marketing Course for Educators

AI Based - Data Driven Digital Marketing for Educators

With 100+ digital marketing courses in the market, none cater to the unique needs of education professionals. Addressing this gap, NextGen Educators—an initiative by Avis Pixel—introduces a Live Interactive Digital Marketing Mentorship Program exclusively for VC's , Principals, Marketing Heads, Admission Head, Administrators, Directors and Institute Owners, etc.

This program equips education leaders with specialized digital marketing skills, empowering them to enhance their institutions' presence and thrive in today’s competitive landscape.

Program Overview

Using Digital Marketing tools and strategies, organizations and educators have been able to reach their students at a faster pace.

The objective of this Digital Marketing Course specially designed for Educators is to empower them with a practical approach of using Digital Marketing for the promotion and expansion of their businesses through Data Driven AI Based Tools and Techniques.

What You Will Learn

Marketing Fundamentals

Overview of Marketing Principles
Understanding Target Audiences
The Marketing Mix (4Ps)
Branding Basics

Content & Design

Content Creation Strategies
Design Principles for Educational Materials
Storytelling in Education Marketing
User Experience (UX) Considerations

Building Web Presence

Essential Website Features for Educational Institutions
SEO Basics for Educators
Importance of Mobile Responsiveness
Engagement Metrics and Tools

Advanced SEO

In-depth Keyword Research Techniques
On-page and Off-page SEO Strategies
Local SEO Strategies for Schools and Colleges
Content Optimization Techniques

Social Media Marketing

Choosing the Right Social Media Platforms
Creating a Social Media Strategy
Engaging Content Ideas for Social Media
Measuring Social Media Success

YouTube Marketing

Creating Effective Educational Videos
Optimizing YouTube Content for Visibility
Building and Managing a YouTube Channel
Engagement Strategies on YouTube

Performance Marketing

Understanding PPC Advertising in Education
Setting Up Effective Ad Campaigns
Budgeting for Performance Marketing
Analyzing Campaign Performance Metrics

Marketing Analytics

Importance of Data-Driven Decision Making
Key Metrics to Track in Education Marketing
Tools for Analytics and Reporting
Interpreting Data Insights for Actionable Strategies

Marketing Automation

Benefits of Automation in Education Marketing
Choosing the Right Automation Tools
Email Marketing Automation Best Practices
Personalization Strategies through Automation

AI for Marketers

Introduction to AI in Marketing Strategies
AI Tools Beneficial for Educators
Leveraging AI for Personalization in Marketing
Future Trends in AI and Education Marketing

Deep Marketing

Understanding Deep Marketing Concepts
Building Relationships with Stakeholders
Utilizing Feedback Loops in Education
Long-term Branding Strategies

Marketing Success Ahead

Integrating Learned Strategies for Future Success
Setting Goals for Continued Growth
Embracing Change in Education Marketing
Final Thoughts on Building a Strong Educational Brand

Training Program Details

Live Online Training

Instructor Led 12 Weeks Training
Regular Doubt solving sessions
5 Self Paced Masterclasses on Advanced topics
10 Assignments and feedback
Prepare you for 4 certifications from Google and Facebook

Training Program Fee:

Rs.12,000 + 18% GST for Core modules
Rs.1,000 for Masterclass included for limited time period
Additional Fee for AI Platform: Rs. 2,000+ GST

Batch Date:

1st February

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Distance Learning

12 hours Recorded Video lectures
Live Q&A Support (Twice a week) for 3 months: Tuesday 8:30 to 9:30 pm & Sunday 10 to 11 am
6 Assignments and feedback
10 Live Masterclasses on Advanced topics
Prepare you for 4 certifications from Google and Facebook

Training Program Fee:

Rs.5,000 + 18% GST for Core modules
Additional Fee for AI Platform: Rs. 2,000+ GST

Masterclass:

Rs.3,000

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Mentor Profile

Vitthal Jagtap

2000+ Trained | 1000+ Schools and Colleges | Google Certified Trainer

He is one of the leading trainers in India to teach Educators on Technology and Digital Marketing. He is also a Google Certified Trainer & Microsoft Certified Data Scientist. In the previous role, he was heading – an NSDC partner company. Under his leadership, the company has trained more than 15,000 students & professionals on Data Science, Finance, Accounts and Digital Marketing at 15 different locations across India.

Vitthal Jagtap has trained 2000+ teachers on Digital Marketing, Digital Pedagogy and Google For education Tools. He has conducted training programs for various schools, institutes and organizations including MHRD ( SPIU Bhopal), Symbiosis Group, MIT Group MP, Yashwant college Nanded, GSITS Indore etc. Vitthal Jagtap has over 10+ Years of experience in Digital Marketing. He has done Google Certifications in Adwords, Analytics and Microsoft Certified Data Science. He is an expert in Digital Strategies, SEO, Website Design, Social Media Campaigns etc.

Course FAQs

In normal Digital Marketing courses, participants come from across the industry, course material and case study discussed in the class are again from across the industry and trainers will be from the ecommerce industry. Whereas in this course all the participants are going to be from the education industry, entire course material and case studies prepared for the education industry in mind while trainers also have substantial experience of the education industry. These three things: Participants / Course Material / Trainer will ensure that all the things learned and discussed in the program will be relevant to all the professionals from the Education Industry.

Students need to have knowledge of basic browsing skills, MS Word & must have used digital marketing mediums such as Facebook, Email, YouTube as customers.

The entire focus of the training program is to make you comfortable using all the important tools of Digital Marketing. After the completion of each session, you will get an assignment on digital marketing, for example: Create a Social Media Campaign for a tuition class. You have to create the social media campaign and submit it to us for a detailed evaluation. Feedback from experts on your assignment helps you to improve your knowledge of using Digital tools further.

Since all the participants are from the Education Industry and even the trainer, this will help to discuss the problems or issues of each participant related to their business. For example, if you are running tuition classes and facing problems in lead generation, then in the training program, the Trainer as well as other participants will offer you the solutions that you can implement.

Have more questions?

Speak one-on-one with our counselor and clear all your queries

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FAQs

Vitthal Jagtap

Help ventures growth through AI & Data-Driven Digital Marketing

Services

Performance Marketing

Linkedin Management

Sectors

Digital Marketing Course for Educators

Program Overview