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Fractional CMO Services
Senior marketing strategy, team direction and performance accountability for growing businesses. I join your leadership as your part-time Chief Marketing Officer and turn scattered marketing into a predictable growth engine.
Book a Consultation ↗The Problem
A full-time CMO is expensive, and a junior hire or an agency alone rarely owns strategy. The result is spend without direction.
Campaigns, posts and promotions run in isolation with no positioning, funnel or clear goals tying them together.
Money goes to agencies and platforms, but nobody owns the numbers or can say what each rupee actually returned.
Designers, developers, ad agencies and sales work from different priorities, so effort is duplicated or wasted.
A senior marketing executive costs far more than most growing businesses can commit to, so leadership stays missing.
What You Get
From the first audit to monthly board-level reporting — one senior leader owning your marketing end to end.
A clear market position, ideal customer profile and 12-month growth plan that every channel and campaign is built around.
Why Avis Pixel
15+ years of corporate and entrepreneurial experience, and a serial entrepreneur who understands growth from the founder's side of the table.
Get CMO-level thinking and accountability for a fraction of a full-time executive's salary, with no long-term payroll burden.
Transparent dashboards and monthly reviews tracking leads, cost per lead, conversions and ROI instead of vanity metrics.
Hands-on work across education, finance, healthcare and agriculture brings proven playbooks to your market.
I don't just advise. With the Avis Pixel team behind me, strategy moves into campaigns, websites and content quickly.
I work as part of your leadership team, aligned to your goals, honest about what is working and what is not.
How It Works
We review your business goals, customers, competitors, current channels, spend and team to find exactly where growth is leaking.
You receive a prioritised plan covering positioning, channels, budgets, targets and ownership for the next 90 days.
I brief your team and agencies, set KPIs and put one reporting rhythm in place so everyone works to the same plan.
Campaigns, content and funnels go live and are reviewed weekly, with fast decisions on what to scale and what to stop.
Monthly leadership reviews show results against targets, and we reinvest in the channels delivering the best return.
FAQs
Everything you need to know before bringing senior marketing leadership into your business.
Book a Consultation ↗A Fractional CMO is a senior marketing leader who works with your business part-time or on a retainer. You get CMO-level strategy, team leadership and accountability without the cost of a full-time executive hire.
Founders, SMEs, startups, educational institutions and financial organisations that have outgrown ad-hoc marketing but are not ready for a full-time CMO, or that need an experienced hand to fix a marketing function that is not delivering.
An agency executes tasks. A Fractional CMO owns the marketing strategy, budget, KPIs and team direction, and holds every channel and vendor — including agencies — accountable to business outcomes.
It depends on your stage and goals. Engagements typically start with a weekly strategy block plus async support, and can scale up as execution needs grow. We agree the scope and cadence in writing before we begin.
Yes. I plug into your in-house team and existing vendors, set clear priorities and reporting, and coach people so the capability stays in your business.
You get a clear audit and 90-day roadmap in the first month. Quick wins in tracking, targeting and messaging usually show early, while brand and pipeline growth build over the following quarters.
Engagements usually run on a minimum three-month commitment so a real strategy can be put in place and measured. After that it can continue month to month.